I find the hours your business is quietly taking from you, then I build the systems that give them back — AI, automation and simpler processes, done for you. Coaching and implementation from one person, so the plan actually gets built.
Recently: a property business’s operations rebuilt end to end — without adding a single hire.
Before touching a single process, we define what a well-designed life looks like for you — across six areas, not just the P&L. Specific and chosen, not “more balance.” This is the brief that justifies everything after it.
A full time audit: where your week actually goes, what each hour is worth, and what to automate, delegate, simplify or eliminate. Then I build it — AI agents, workflow automation, clean processes.
The stage everyone else forgets. The reclaimed hours get pointed deliberately at the life you designed — with coaching, a weekly rhythm and real measurement, so the old workweek doesn’t quietly grow back.
Most coaches hand you the plan. I stay and build it.
Every engagement starts with the audit. The fee is credited in full against whatever you build next. Value first, price on the call.
A lettings business whose owner was the bottleneck for everything: enquiries, viewings, referencing, maintenance requests, rent chasing, landlord reporting. Classic case — a good business quietly eating its owner’s week.
20+ years running owner-led businesses · coaching grounded in LMI Effective Personal Leadership · Motivational Maps® practitioner tools
At 24, a health crisis put me in hospital and handed me a question most people get to avoid for decades: if this is what your current life produces, what exactly are you working for?
I rebuilt deliberately, around one rule I’ve never broken since: the business serves the life, never the reverse. Today that means running my businesses from wherever in the world my family and I choose to be — the method, lived.
Live by Design is that rule turned into a method. The coaching half helps you decide what your freedom is actually for. The technical half — the audits, the AI, the automation — is me personally building the systems that pay for it. Almost nobody does both. That’s the point.
Score your six areas of life, answer a few honest questions about your business, and get your balance profile plus a rough price on the hours your business is taking from you.
Score each area 0–10: how satisfied are you with it, right now?
Honest answers get useful results. Nobody sees these but me.
Where should I send your balance profile? You’ll also see it on screen right away.
No newsletter ambush. I’ll send your results and, if it looks like I can help, one personal email — that’s it.
Your results are on their way to your inbox. The call is a conversation, not a pitch — 20 minutes, and you’ll leave with something useful either way.